{"id":556,"date":"2019-09-28T16:02:28","date_gmt":"2019-09-28T10:32:28","guid":{"rendered":"https:\/\/provistechnologies.com\/?p=556"},"modified":"2024-08-26T15:10:21","modified_gmt":"2024-08-26T09:40:21","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/provistechnologies.com\/blog\/what-is-seo\/","title":{"rendered":"What is SEO?"},"content":{"rendered":"\n<p>In the world of internet and everything digital, one word which is common and we all hear is- SEO. But what actually is it? What is SEO? What all the hype is about?<\/p>\n\n\n\n<p>The most part of the online experience lies with search engine and SEO stands for Search Engine Optimisation.&nbsp;<\/p>\n\n\n\n<p>When we search on Google, Yahoo, Bing or any search engine, we get a list of results in a certain order. The order in which the search results are displayed depends on a number of factors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/img-2-1024x576.jpg\" alt=\"SEO Basics : Introduction to Search Engine Optimisation\" class=\"wp-image-558\" srcset=\"https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/img-2-1024x576.jpg 1024w, https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/img-2-350x197.jpg 350w, https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/img-2-768x432.jpg 768w, https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/img-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Therefore, Search Engine Optimisation is just a way to make improvements in the website in order to <strong>rank higher<\/strong> in the search results and get found by more people <strong>organically<\/strong> i.e. naturally and without paying anything. It is the improvement of organic search engine results.&nbsp;<\/p>\n\n\n\n<p>It is simply a process of increasing the <strong>quality and quantity of website traffic<\/strong> which is the total visitors and the number of pages they visit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In order to understand this, let us take an example.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/bolg-image.png\" alt=\"Search Engine Optimisation\" class=\"wp-image-559\" width=\"240\" height=\"228\" srcset=\"https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/bolg-image.png 800w, https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/bolg-image-350x333.png 350w, https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2019\/09\/bolg-image-768x732.png 768w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n<\/div>\n\n\n<p>Suppose you are in a huge crowd and trying to find your friends.&nbsp;<br>So, you message all your friends to raise their hands and call out their names. Your friends do that and you are able to find the tallest friend.<\/p>\n\n\n\n<p>Now here, messaging your friends is the actual search in a search engine.&nbsp;<br>Searching the huge crowd is searching results among the millions of search engine results. <\/p>\n\n\n\n<p>And finding the tallest friend is you search engines showing the most relevant and popular results.&nbsp;<\/p>\n\n\n\n<p>These results appear at the top of the search results which is what SEO is: a kind of marketing focused on increasing <strong><a href=\"https:\/\/provistechnologies.com\/blog\/category\/digital-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">online visibility<\/a><\/strong> in non-paid and organic results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">But what is the meaning of Optimisation?<\/h2>\n\n\n\n<p>This optimisation for search engine is basically making small changes to parts of your website. Individually these may be just a few improvements but combining them with other optimisations have a noticeable impact on the user experience and performance of website in organic search results.&nbsp;<\/p>\n\n\n\n<p>It basically is helping search engines understand the content and display it in the search results. It provides an advantage in ranking higher than the non-optimised website and actually<strong> help drive relevant traffic, leads, sales and revenue for your business.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Search Engine Optimisation is an important asset to businesses of all sizes. Effective SEO makes for the <strong>digital presence<\/strong> and <strong>digital success<\/strong> of a business. It allows your website to be found by more people organically and helps potential customers to find you with keywords. It has become such a great tool that we cannot think of a digital marketing strategy without SEO.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of internet and everything digital, one word which is common and we all hear is- SEO. But<\/p>\n","protected":false},"author":1,"featured_media":1443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is SEO? 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Learn the basics of search engine optimization to boost online visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/provistechnologies.com\/blog\/what-is-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Provis Technologies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Provis-Technologies\/124371854408675\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-28T10:32:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-26T09:40:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/provistechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/Seo-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"834\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anish Ojha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ProvisTech\" \/>\n<meta name=\"twitter:site\" content=\"@ProvisTech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anish Ojha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/what-is-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/what-is-seo\\\/\"},\"author\":{\"name\":\"Anish Ojha\",\"@id\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/#\\\/schema\\\/person\\\/476889d2aba4771446a8939b510fbbfa\"},\"headline\":\"What is SEO?\",\"datePublished\":\"2019-09-28T10:32:28+00:00\",\"dateModified\":\"2024-08-26T09:40:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/what-is-seo\\\/\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/what-is-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Seo-banner.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/what-is-seo\\\/\",\"url\":\"https:\\\/\\\/provistechnologies.com\\\/blog\\\/what-is-seo\\\/\",\"name\":\"What is SEO? 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