How Provis launched CYB Wear's Shopify store, built for shoppers and trade buyers.
CYB Wear, a Las Vegas brand, has made sound-activated LED caps, masks and panels since 2009. Provis built its Shopify store: product pages with full specs, and wholesale prices that approved trade buyers see after signing in.
The store Provis built, saved by the public web archive.
Client: CYB WearLED fashion brand, Las VegasOne store, two price lists, and product pages that explain the tech.
- Retail + trade
- one catalogue, two price lists
- no second store to run for trade buyers
- Trade-only prices
- locked to approved accounts
- only accounts CYB Wear approved for trade saw wholesale prices
- Specs on every page
- modes, sensor, batteries, box contents
- on all 47 products the web archive saved: caps, masks, panel kits, glasses and a backpack
At a glance
- Problem
CYB Wear sold LED fashion to festival-goers and to shops and resellers, but cybwear.com had no store of its own.
- Solution
A Shopify store on the Warehouse theme, product pages carrying every spec, and wholesale price tiers for approved trade accounts.
- At launch
Launched as one catalogue and one checkout for both kinds of buyer.
- Client
- CYB Wear (cybwear.com)
- Industry
- D2C and wholesale fashion: LED clothing and accessories
- Market
- US (Las Vegas)
- Platform
- Shopify, Warehouse theme
- Services
- eCommerce development, theme customisation, wholesale pricing setup
- Built with
- Shopify; the Warehouse theme from the Shopify Theme Store and wholesale-pricing apps, set up by Provis
- Engagement
- Completed at launch
A light-up cap sells on how it works, not only how it looks.
CYB Wear has made light-up fashion since 2009, but before this project cybwear.com had no shop: it pointed to a page on a third-party site, with no checkout of its own. It needed a store of its own for two kinds of buyer: someone buying one cap for a festival, and shops and resellers buying in quantity at trade prices.
Three problems, and what Provis built for each.
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A brand with no store of its own
CYB Wear needed its own on-brand store, without the time and cost of a theme written from scratch.
What Provis didChose a proven theme, then customised it to the brandProvis chose the Warehouse theme from the Shopify Theme Store, a well-supported theme with range filters and quick view built in, and customised it to CYB Wear's brand and brief.
-
Products that need explaining
A sound-activated panel raises questions before anyone buys: which modes, how sensitive, what powers it, what is in the box.
What Provis builtProduct pages that list every specProvis laid out every product page so it answers the questions buyers ask before paying: modes, sensor, batteries and what is in the box, listed in the description under the price.
-
Two kinds of buyer, two price lists
A festival-goer buys one cap. A reseller buys in bundles and expects trade prices that shoppers never see.
What Provis builtTiered wholesale prices in the same storeTrade buyers applied on the Wholesale page. Once CYB Wear approved them, they saw wholesale prices that dropped at higher quantities. Shoppers only ever saw retail.
What a trade buyer did, step by step.
- ApplyA shop or reseller filled in the Wholesale page
- ApprovedCYB Wear approved the buyer, and the account was tagged for trade pricing
- Tiered pricesProducts sat in wholesale tiers: more units, a lower price each
- Trade cartThe wholesale total showed against the retail one, with a note on order minimums
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The store: a Shopify store on the Warehouse theme from the Shopify Theme Store, customised to CYB Wear's brand and brief.
-
Product pages: every spec in the description under the price: modes, sensor, batteries and what is in the box.
-
Two price lists, one catalogue: trade buyers applied on the Wholesale page and, once approved, saw tiered wholesale prices that dropped at higher quantities. Shoppers only ever saw retail.
-
Wholesale pricing: set up by Provis with wholesale-pricing apps on Shopify, with no second store to run for trade buyers.
Trade pricing:
One store, two price lists.
Shoppers and trade buyers use the same Shopify store. Once CYB Wear approves a trade account, that buyer sees tiered wholesale prices that drop at higher quantities.
Only approved trade accounts see wholesale prices.
No second store to run for trade buyers.
How Provis builds online storesThe store as Provis delivered it.
Screens from the public web archive. Tap any screen to enlarge it.
- The LED caps range: 14 products, with range links and colour filters on the left
- A product page: the DJ Guy sound-activated LED panel, its price and its full specification
- The same product page on a phone
- The Wholesale page, where trade buyers applied (“Wholsale” is the original heading). Trade prices showed only after sign-in, so the archive never saved them.
See the archived store:LED caps range (opens in a new tab)Product page (opens in a new tab)Wholesale page (opens in a new tab)
Anish is The best web developer I ever met and we working together on many projects always he always doing a great job ! Thank you for a Great Shopify website!
After the project
Handed over at launch, once the store and trade pricing were live.
The engagement ended there. Provis has also worked with the same client on other projects, which are not shown here. CYB Wear later moved cybwear.com to another platform; that site, and today's, are not Provis's work.
Want a team that stays after launch, or trade ordering at a bigger scale? Provis has run TrueWholesale's B2B ordering platform, where retailers order from their own price lists, since 2022, and The Vault's platform since 2012. It has connected Zoho for TrueWholesale, Megaventory for Cosmetology.co.za and NowCommerce for Natural Uniforms.
Every Provis build now comes with 24/7 monitoring and support after launch.
How every Provis project runs
- One project leadyour single point of contact
- A written weekly update and a demoof what was built that week
- A staging link and your repoyou see the work as it is built; the code goes straight into your repo
- QA before launchour QA team tests every feature
- Live until switch-overrebuilding? Your current product keeps running until the new one takes over
- Yours from day onecode repo, cloud account and domain in your company's name; our team joins as collaborators, and you can remove access at any time
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Launching a D2C store, or selling to trade buyers too?
Tell us what you sell and who buys it: shoppers, trade buyers or both. We will come back within two working days with an approach, a rough timeline and a rough cost range. No charge, no commitment.
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