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TrueWholesale: from paper order books to a B2B commerce platform.
TrueWholesale sold to retailers across India through agents, paper orders and hand-tracked stock. Provis rebuilt it as a web and mobile ordering platform retailers use themselves.
- Web storefront
- iOS + Android app
In short
TrueWholesale, an Indian stationery and office-supplies wholesaler, took orders through sales agents on paper. Provis built a web and mobile ordering platform with live stock and customer-specific pricing. TrueWholesale reported a 200% increase in sales, 60% less order-processing time and four new regions after launch.
The numbers TrueWholesale reported.
Reported at platform launch · figures reported by the client.
- 200%
- increase in sales
- reported following launch
- 60%
- less order-processing time
- orders arrive structured instead of being re-keyed from paper
- 40%
- fewer stock discrepancies
- availability shown at order time matches the warehouse
- 4
- new regions opened
- ordering no longer limited to where agents could travel
The business worked. The way orders reached it did not.
TrueWholesale sold stationery, office supplies, sports goods, back-to-school items and gift articles to retailers across India.
Sales agents travelled to retailers, took orders on paper and brought them back. Every order was re-keyed. Stock was tracked manually, so what an agent promised and what the warehouse actually held were two different numbers, discovered days apart. Payments and support ran outside any system. Nothing about the process could grow without hiring more agents.
- Sales agenttravels a route of retailers
- Retailer visitorder taken in person
- Paper orderwritten down on the spot
- Manual re-entryevery order keyed again at the office
- Stock checktracked by hand; promised ≠ held
- Payment & supportoutside any system
- Fulfilmentdays after the visit
Highlighted steps are where orders, stock and money left the system.
The ceiling was not demand. It was the number of retailers a person could physically visit in a week.
Digitising the order form was the easy half.
The harder problems were underneath it, and they are what make B2B wholesale different from putting a shop online.
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A catalogue nobody could search
Wholesale product names are written for the warehouse, not the buyer. A retailer looking for A4 paper finds nothing if the record says "copier sheet 70gsm". Every catalogue category had a version of this.
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Stock nobody could trust
Without live inventory, a platform does something worse than a paper system: it takes orders confidently for items that are not there.
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Retailers who had never ordered from an app
The people placing these orders had spent their careers ordering from a person they knew by name. Anything that required training was going to fail.
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Pricing that varied by customer
Wholesale pricing is relationship pricing: tiers, negotiated rates, regional differences. A platform that cannot express that is a platform the sales team will work around.
An ordering platform retailers use themselves.
Provis first built the custom ordering platform and the retailer app on its own stack, then rebuilt the web storefront on Shopify while the app kept serving retailers. Provis maintains the storefront, the integrations and the app today.
A retailer can reorder in under a minute, without training.
Sign in by phone number, enter a pincode to see what can be delivered, browse the catalogue by category or search, and reorder from history. These are the screens retailers see in the app stores.
Talk to the team that built TrueWholesale.
A 30-minute call with Vivek Sharma, who led the build: how orders reach you today, what a first phase would look like, and a rough number.
Each capability answers an operational problem.
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Product discovery
Value:Faster ordering; fewer "not found" dead ends; more of the catalogue actually sells.
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Repeat ordering
Value:A repeat order in under a minute, without an agent.
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Inventory visibility
Value:Fewer cancellations and substitutions; one truth for buyer and operations.
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Customer-specific pricing
Value:Relationship pricing the platform can express, so the sales team uses it.
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Mobile-first ordering
Value:Shop owners order when they need stock, from the phone in their pocket.
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Integrated payments
Value:Purchase completes in the same flow; reconciliation stops being manual.
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Seller / operations tools
Value:The TrueWholesale team sees and controls the business from one panel.
What TrueWholesale got.
The figures behind these are at the top of the page: reported at platform launch.
- Direct orderingRetailers place orders themselves, without waiting for an agent.
- No more visit scheduleOrders come in when stock is needed, not when the agent next calls.
- Findable productsProducts come up under the names retailers actually use.
- One stock figureBuyer and warehouse see the same availability.
- Wider reachThe app widened where and when TrueWholesale can be bought from.
- A platform still growingThe storefront, integrations and app are still being built on.
They not only looked at the products from a technology point of view but from a business point of view as well.
Madhup Bansal
CEO & Co-Founder, TrueWholesale LLP
The stack, grouped by what it does.
Original build on Laravel, Flutter and AWS; the web storefront later moved to Shopify. Search, inventory and payments were integrated rather than rebuilt. Designed in Figma.
Live, on the web and on the phone in a retailer's pocket.
The figures below are TrueWholesale's own published numbers as of September 2026, not project outcomes.
truewholesale.in
Catalogue, search, GST invoicing and pan-India checkout
TrueWholesale app
Ordering, reordering and pincode-based availability
Before you book a call.
The questions we hear first from wholesalers and distributors, answered from this build.
Not answered here? Send us a message
Can the platform show a different price to each customer?
Yes. Wholesale pricing is relationship pricing, so TrueWholesale's platform carries tiered and negotiated rates per account. A retailer sees their own price, not a list price the sales team then has to override.
Do retailers need training to use it?
No. The app was built for shop owners who had only ever ordered from a person they knew by name. A repeat order takes under a minute, sign-in is by phone number and OTP, and availability is shown by pincode before anything is added to the cart.
Does it work with Zoho, Razorpay or Shopify?
It does. Live stock comes from Zoho, payments complete in the flow through Razorpay, and the web storefront runs on Shopify. Integrating what the business already used was cheaper and safer than rebuilding it.
What happens to the sales agents?
They stop being the bottleneck. Orders no longer wait for a visit, so the same team covers more retailers and more regions; TrueWholesale reported opening four new regions after launch.
How long does a B2B ordering platform like this take, and what does a first phase cost?
It depends on the catalogue, the integrations and how pricing works today, which is why the work is delivered in phases rather than one launch. Tell us how orders reach you now and we will come back within two working days with an approach, a rough timeline and a rough number.
Running a wholesale or distribution business on agents, paper and spreadsheets?
Tell us how orders reach you today. We will come back within two working days with an approach, a rough timeline and a rough number. No charge, no commitment.
You will hear back from Vivek Sharma
Founder & CEO, Provis Technologies. Led the TrueWholesale build and has worked in wholesale and distribution since 2021.