How TrueWholesale cut order-processing time by 60% by taking retailers off paper.
TrueWholesale used to sell to retailers across India through agents, paper orders and hand-tracked stock. Provis replaced that with a web and mobile ordering platform retailers use themselves.
Web storefront
iOS + Android app
Client: Madhup BansalCEO & Co-Founder, TrueWholesale LLP
What changed after launch, as TrueWholesale reported it.
- 60%
- less order-processing time
- orders arrive structured instead of being re-keyed from paper
- 200%
- increase in sales
- after ordering moved onto the platform
- 40%
- fewer stock discrepancies
- availability shown at order time matches the warehouse
- 4
- new regions opened
- ordering no longer limited to where agents could travel
At a glance
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Problem
Sales agents took orders on paper, the office keyed every one again, and stock was tracked by hand.
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Solution
A web and mobile ordering platform with live stock, customer-specific pricing and payment in the flow.
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Result
Retailers order themselves, when they need stock, instead of waiting for the next agent visit.
- Client
- TrueWholesale LLP
- Industry
- B2B wholesale (stationery and office supplies)
- Market
- India
- Platforms
- Web · iOS · Android
- Services
- B2B commerce, mobile app, Shopify storefront, AI integration, integrations
- Built with
- Laravel, Flutter, AWS, Shopify, Algolia, Zoho, Razorpay, Claude (MCP)
- Engagement
- Ongoing; app live since 2022
- Project lead
- Vivek Sharma
They not only looked at the products from a technology point of view but from a business point of view as well.
Madhup Bansal
CEO & Co-Founder, TrueWholesale LLP
The business worked. The way orders reached it did not.
TrueWholesale sells stationery, office supplies, sports goods, back-to-school items and gift articles to retailers across India. Before the platform, every order took the route below.
- Sales agenttravels a route of retailers
- Retailer visitorder taken in person
- Paper orderwritten down on the spot
- Manual re-entryevery order keyed again at the office
- Stock checktracked by hand; promised ≠ held
- Payment & supportoutside any system
- Fulfilmentdays after the visit
Highlighted steps are where orders, stock and money left the system.
The ceiling was not demand. It was the number of retailers a person could physically visit in a week.
Digitising the order form was the easy half.
The harder problems were underneath it, and they are what make B2B wholesale different from putting a shop online.
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A catalogue nobody could search
Wholesale product names are written for the warehouse, not the buyer. A retailer looking for A4 paper finds nothing if the record says "copier sheet 70gsm".
What Provis built Search that understands trade namesTrade names, common names and warehouse descriptions all resolve to the same product, through synonym-aware Algolia search.
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Stock nobody could trust
Without live inventory, a platform does something worse than a paper system: it takes orders confidently for items that are not there.
What Provis built Live stock from ZohoAvailability shown at the point of ordering comes from Zoho and matches what the warehouse holds, so fewer orders are cancelled or substituted.
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Retailers who had never ordered from an app
The people placing these orders had spent their careers ordering from a person they knew by name. Anything that required training was going to fail.
What Provis built A retailer app that needs no trainingAndroid and iPhone, built for shop owners who had never ordered from an app: sign-in by phone number, and availability by pincode before anything goes in the cart.
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Pricing that varied by customer
Wholesale pricing is relationship pricing: tiers, negotiated rates, regional differences. A platform that cannot express that is a platform the sales team will work around.
What Provis built Customer-specific pricingTiered and negotiated rates per account, expressed in the platform, so a retailer sees their own price and the sales team has nothing to override.
Built in phases, not one launch.
- Custom platform and app The custom ordering platform and the retailer app, in the app stores since 2022
- Storefront moved to Shopify Built alongside the old storefront: products, customers and orders carried over, old URLs redirected, and retailers kept ordering with no downtime
- Run and extended Kept running, with new features added after launch
- AI on the live platform Claude connected to the platform through an MCP server
Connected rather than rebuilt
Algolia for search, Zoho for live inventory and Razorpay for checkout inside the app and storefront.
TrueWholesalethe platform
Algoliasearch
Zoholive inventory
Razorpaycheckout
ClaudeAI answers, via MCP
Ask the business a question.
Get the answer from its own data.
Provis connected Claude to TrueWholesale's live ordering platform through an MCP server. The team asks in plain English; Claude reads the same orders, stock and app activity the platform already records, and answers in seconds what used to take a spreadsheet and an afternoon.
- 6
- read-only tools
- 2
- live data sources
- 0
- changes to the platform
Claude
TrueWholesale MCP connected
How did this month compare with last month?
TrueWholesale get_business_briefing read-only
Last 30 days against the 30 before:
- Net revenue₹18.4 L+12%
- Orders1,240+9%
- Average order value₹1,484+3%
Most of the rise is in the number of orders, not their size. The order data records what changed, not why.
Which retailers have gone quiet?
TrueWholesale analyze_customer_risk read-only
6 retailers are late against their own buying rhythm. The top three:
- Gupta Book Depotevery 9 dayssilent 34 · 3.8× overdue
- Sharma Stationersevery 14 dayssilent 41 · 2.9× overdue
- Om Office Suppliesevery 21 dayssilent 50 · 2.4× overdue
A twice-a-year buyer silent for 60 days is not flagged: each retailer is judged against its own habit.
What will run out before new stock arrives?
TrueWholesale analyze_replenishment read-only
4 products will run out before a reorder can arrive:
- A4 copier paper 75 GSM6 days leftlead time 10 · order 40 packs
- Gel pens, pack of 504 days leftlead time 7 · order 25 boxes
- Whiteboard markers8 days leftlead time 12 · order 30 boxes
Goods already in transit are not recorded, so check open orders before placing these.
Where do customers drop off in the app?
TrueWholesale analyze_app_behaviour read-only
Sessions reaching each step this week:
- Opened the app100%
- Viewed a product64%
- Added to cart31%largest drop
- Reached checkout18%
- Placed an order12%
Cart values from the app are intent, not revenue, so they are never added to sales.
What did people search for and not find?
TrueWholesale analyze_customer_activity read-only
Searches that returned nothing this week:
- "bamboo notebooks"38 searches11 retailers
- "A3 drawing sheets"21 searches7 retailers
- "brush pens"14 searches5 retailers
Each retailer links to their page in the admin panel. No phone or email is shared with Claude.
What sold best this month, and to whom?
TrueWholesale analyze_sales read-only
Best sellers by cash collected this month:
- A4 copier paper 75 GSM₹4.2 L2,860 packs
- Gel pens, pack of 50₹2.9 L1,940 boxes
- Whiteboard markers₹1.6 L1,120 boxes
Cash collected and order value including wallet credit are reported separately, never mixed.
Illustrative data: real tools, sample figures.
How it works
- TrueWholesale teamplain-English questions
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Claudeasks the tools, writes the answer
- MCP server6 read-only tools, built by Provis
- App event streamsearches, carts, sessions
- Storeorders, retailers, stock
A retailer can reorder in under a minute, without training.
Browse by category or search, and reorder from history. These are the screens retailers see in the app stores.
Live, on the web and on the phone in a retailer's pocket.
The figures below are TrueWholesale's own published numbers as of September 2026, not project outcomes.
- 30,000+
- ordering customers
- 20,000+
- serviceable pincodes
- 3,000+
- products
- 400+
- cities covered
- 100+
- brands
- 50K+
- app downloads
Provis still runs it.
The team that built it maintains the storefront, integrations and app, and keeps building on them.
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The retailer app has been in the app stores since 2022 and is still updated regularly; its release history is public on the App Store and Google Play.
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Provis has also supported The Vault, an investor relations SaaS platform, for more than ten years.
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Every Provis build comes with 24/7 monitoring and support after launch.
How every Provis project runs
- One project leadyour single point of contact
- A written weekly update and a demoof what was built that week
- A staging link and your repoyou see the work as it is built; the code goes straight into your repo
- QA before launchour QA team tests every feature
- Live until switch-overreplatforming? Your current store, app or platform keeps running until the new one takes over
- Yours from day onecode repo, cloud account and domain in your company's name; our team joins as collaborators, and you can remove access at any time
- Our team works in India, on ISTUTC+5:30: 1.5 hours ahead of Dubai, 4.5 ahead of London (5.5 in winter), 9.5 ahead of New York (10.5 in winter)
Running a wholesale or distribution business on agents, paper and spreadsheets?
Tell us how orders reach you today, or bring your order history to the call. We will come back within two working days with an approach, a rough timeline and a rough cost range. No charge, no commitment.
Running a D2C brand or a SaaS product? What carries over from this build: prices set per customer, live stock from the inventory system you already run, search on your buyers' own words, a storefront rebuilt while the app kept running, and AI added to a live platform without a rebuild.
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