Industry : E-commerce
Google Ads Management
Facebook Ads Audit and Strategy
We had run Multiple Campaigns on Google Ads and Figured out two performing campaigns which we have continued in order to increase the conversions
In the given Screenshots you can check the insights of the Performance Max and the Shopping Campaign
-- Visit Website
The Client has initiated some Google Ads campaigns, which were not delivering good results, and not working fine,
Also Client was not able to promote all category of products through Facebook ads creation limitation in Conversion Ads.
We were able to deliver 82 Conversions in a month's time with the average INR 17000 Ad Spent with cost per customer acquisition is approx 7X of the Ad spent.
This was basically a pilot Project in order to try out the working and result of Google Ads through Provis Technologies.
The Project is still continued in order to scale the campaigns further
We have done the audit of existing Facebook ads campaigns and the Catalogue Sales campaigns were working fine with some improvements, however we have suggested to run website traffic campaigns with the goal - Landing page views (instead of Link Clicks optimization) to fill up retargeting traffic for Facebook Catalogue sales ad as well as Google Ads Below is the Screenshot of Landing Page Views Ad Campaigns