Benefits of Shopify: How to Scale E-commerce Business with Shopify

Do you own an e-commerce business? If your answer is yes, then this blog post is for you. Today, we will share something that is no secret, yet it will help you reconsider the platforms you have been leaning on. We are talking about Shopify. Shopify is one of the most popular e-commerce platforms – 28% of all US online stores use it. The platform has been here since 2006, enabling businesses of all sizes to sell online. So, if you are ready to grow your digital business, Shopify has the tools & features to support your growth. We are here to underline those benefits of Shopify you will need to scale. Let’s start with a basic introduction!

Shopify Facts & Figures

Shopify is an all-in-one e-commerce platform that allows you to set up an online store, manage products, process payments, and handle shipping easily. You don’t need to be a coding expert to use this platform – and that’s the reason behind its popularity. Look at the below facts & figures of Shopify by The Social Shepherd:

• Shopify’s revenue for 2023 reached $7 billion.
• The platform has played a role in generating $444 billion in global economic activity.
• As of July 2023, Shopify’s share price on the US stock market was $64.60, reflecting growth.
• Nearly 25% of Shopify’s website traffic originates from mobile devices.
• Over 2.1 million active users are engaging with Shopify daily.
• In the first quarter of 2024, Shopify stores surged by 37% compared to the previous year.

Benefits of Shopify to Scale Your Business

Ease of Use

Ease of use is Shopify’s biggest power. Be it setting up the store or managing day-to-day operations, everything is user-friendly and intuitive. Even if you have zero experience with building websites, you can create a professional-looking online store in no time. This is an important thing when you are scaling because, as your business grows, you don’t want to spend hours figuring out how to tweak your website. Shopify’s simplicity lets you focus on the more vital aspects of your business, like marketing and customer service. Shopify simplifies tasks like adding new products, tracking orders, and monitoring inventory. These features allow you to handle more customers without needing a bigger team. The platform’s simplicity is a massive advantage for businesses looking to scale quickly.

Customizable Themes & Templates

Shopify offers a wide variety of themes & templates that cater to different industries and aesthetics. These are fully customizable, so you can make your store look and feel exactly the way you want it. As your business grows, you might want to rebrand or expand your product line, and Shopify’s flexible design options allow you to do that without starting from scratch. Your store’s design is often the first impression customers get. No? If your store looks professional, it builds trust. As you grow and cater to more customers, having a unique design that reflects your values can help you stand out in a crowded market. So, think about it!

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Scalability

Shopify is built to grow your business. When you process more orders a day, problems may arise with the management. However, Shopify can handle it easily. It’s designed to manage heavy traffic without slowing down, which is essential when you scale. Plus, Shopify’s wide range of pricing plans allows you to upgrade as you grow. These make sure you always have access to the features you need. A major roadblock for many e-commerce businesses is outgrowing their platform. Shopify eliminates this issue by offering a solution that grows with you. You don’t need to worry about switching platforms when your business expands because Shopify’s infrastructure supports both small and large businesses.

App Integration & Automation

As your business scales, manual tasks like processing orders, managing inventory, and handling customer inquiries can become time-consuming. Shopify’s app store offers thousands of integrations to automate these processes. You can find apps for email marketing, customer support, inventory management, and more, all designed to help you run your business more efficiently.

You know what – automation is the key to scaling your platform because it frees up your time for high-impact tasks like strategy & growth. When tasks like order processing or email campaigns are automated, you can handle larger volumes of business without overloading anything. Shopify’s integration abilities help you connect your store with third-party apps that help you work smarter, not harder.

Mobile Optimization

You know well how much mobile responsiveness is important today. Most users do things on mobile – be it business or shopping. And Shopify makes sure your store functions great on any device. Be it phone, tablet, or desktop users, all have a cake-like shopping experience. No fun! This is crucial as mobile shopping continues to grow and becomes the primary way of shopping. When your store isn’t optimized for mobile, you will miss out on potential sales for sure. Shopify’s mobile-friendly themes help you capture every possible customer, regardless of how they access your site. A smooth mobile experience also helps with customer retention, as users are more likely to return to a store that’s easy to navigate on their phones.

Built-In SEO & Marketing Tools

Scaling your e-commerce business means getting more eyes on your products. Shopify comes with built-in SEO tools that help your store rank better on search engines like Google. The platform also integrates easily with various marketing tools like Google Analytics, Facebook ads, and email marketing platforms to help you attract more customers.

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SEO is needed for getting organic traffic to your e-store. Shopify’s built-in SEO features make it easier for your products to appear in search results, which can lead to more traffic and, ultimately, more sales. On top of that, the platform’s marketing integrations allow you to run targeted campaigns that bring in new customers and re-engage existing ones. Shopify development is also a thing that you can opt for if you are not sure that you can do this platform development or migration on your own. For Shopify development or migration, you need to connect with an IT agency like Provis Technologies.

Secure & Reliable Payments

In this list of benefits of Shopify, one more real important feature is Shopify’s security. The e-commerce business platform offers a secure payment gateway named Shopify Payments – that makes it easy for your customers to pay with credit cards, digital wallets, and even installment plans. Furthermore, it supports over 100 different payment gateways like PayPal, Stripe, and Authorize.net – so you can offer various payment options depending on your target market.

As you scale, the number of transactions you process will increase, and so will the risk of fraudulent activities. Shopify’s robust security features take care of both your business and your customers’ security. Multiple payment options also improve the user experience, making it more likely that customers will complete their purchases.

Customer Support

When you are scaling, customer issues are bound to arise, and having quick access to support can save you from many unwanted issues. Shopify offers 24*7 customer support via phone, email, or live chat. Their support team can help you troubleshoot problems quickly. Having reliable customer support means you can minimize downtime. This is especially important when you are scaling because any disruptions to your store can lead to lost sales and frustrated customers.

Global Reach

The good thing for you is Shopify supports multiple currencies, languages, and payment gateways – making it easy to sell internationally. You can even set up different storefronts for different countries or regions. Going global can exponentially increase your revenue, but it also brings logistical challenges. Shopify simplifies international selling with its built-in tools that help you deal with taxes and shipping options. This enables you to reach a global audience without building a new store for different places.

Shopify Dropshipping

It’s a cool feature for your e-commerce business. Shopify dropshipping is a popular e-commerce method that allows entrepreneurs to sell products without holding inventory. With drop shipping, you set up an online store and list products – and when a customer places an order, the supplier ships the product directly to them. Shopify makes this process easy by integrating with various dropshipping apps like Oberlo, making it simple to find products, manage orders, and handle payments. It’s an attractive option for those who want to start a business with minimal upfront costs, as you don’t need to invest in stock or worry about storage and shipping logistics.

Bottom Line

Scaling an e-commerce business can be tough. However, with Shopify, this process has become a lot smoother. With its ease of use, scalability, and range of features – this e-commerce platform is built to support businesses at every stage. It literally gives you the tools you need to succeed. So, if you’re looking to scale your e-commerce business, Shopify might just be the perfect platform to get you there.

Also, don’t forget, if you are unsure of doing the Shopify scaling, migration, or store development alone, or need any kind of support for your e-store – connect with Provis Technologies. Provis Technologies has a proven experience in e-commerce and AI integration domains. And the agency can also make your platform smart with AI by automating various tasks.

FAQs

What does it mean – scale with Shopify?

If you are an e-store owner and want to scale your business, the features of Shopify help you do so easefully. Also, if you have a platform on some other platform, you can migrate it to Shopify.

What if I need e-commerce support?

Connect with Provis Technologies. Provis Technologies has a proven experience in e-commerce and AI integration domains. You can connect and get a quote.

What is Shopify dropshipping?

Shopify dropshipping is a popular e-commerce method that allows entrepreneurs to sell products without holding inventory via the supplier.