Pros and Cons of Wix Website Builder: Wix Detailed Review

Did you know that Wix powers 9.9% of websites out of 17+ million globally [Source: Colorlib]? This massive number clearly shows how much people trust Wix to create stunning and functional websites. Let us deep dive about Pros and Cons of Wix Website Builder.

But, 

Is Wix the right website builder for you? 

To know this, it’s important for you to know the pros and cons of this website builder. 

In this blog, we’ll break down the pros and cons of Wix website builder in simple terms. Whether you’re a small business owner, a blogger, or someone who just wants to create a website without coding headaches, this blog will help you decide if Wix fits the bill for your needs.

So, let’s get started!

What is Wix?

Wix is an easy-to-use, cloud-based website builder that helps you create an efficient website.  Even if you don’t have any coding knowledge or technical skills, Wix can help. Wix offers seamless drag-and-drop tools along with 500+ pre-designed professional templates. It helps you to build a website in no time, with no coding skills or professional developers required!

From small businesses and online stores to personal blogs, WIx offers great tools for every business need to build an effective website. Moreover, it’s perfect for small and medium eCommerce businesses too. 

What makes Wix a popular choice globally, you ask? It is Wix’s availability in 17+ languages that makes it a global hit. It has over 200 million users worldwide. 

But is everything about this popular website builder good? Certainly not. Like everything, Wix also has its own drawbacks. Let us now move forward to learning all the key pros and cons of Wix website builder. 

Pros of Wix Website Builder

It’s not quite hard to see why Wix is a popular choice amongst businesses for website building. This website builder is poached with essential features that allow users to create websites seamlessly. Let us take a look at a few key benefits of Wix website builder —

1. Super Easy to Use

Wix makes it super easy, even for beginners, to create a website. Whether you are a small business owner, a blogger, or an online seller, Wix is a great platform for all types of website needs. You don’t need coding skills or fancy tech knowledge.

Wix is especially great for:

• Small businesses with limited products.
• Content-driven sites that need minimal eCommerce features.

Wix’s intuitive design goes hand-in-hand with small businesses’ straightforward needs. It makes Wix a top pick over competitors like Shopify or WooCommerce.

2. Drag-and-Drop Simplicity

Wix is popular for its drag-and-drop editor. This feature makes designing a website as easy as arranging the furniture in your living room — just move elements around your website. 

• You have complete creative control and design flexibility.
• No coding is required.
• Perfect for customising your site exactly how you want.

Even if you’re completely new to web design, Wix makes you feel like a pro.

3. Vast Template Collection

Vast number of customisable templates is one of the biggest strengths of Wix. It has over 500 professional templates to help you build websites faster. 

Why templates matter:

• Great for those who want a ready-to-go design.
• Serve as inspiration if you want to start from scratch.

Many platforms offer only a handful of templates. But Wix sets the bar high with its variety. Whether you need something minimalist, artistic, or professional, you’ll find a match.

Source: Wix

3. Endless Customization Options

Do not think that pre-designed templates of WIx will make you stuck with default designs. You have complete design flexibility and can tweak every little detail of the pre-designed template. 

• Change images, text, colours, and layouts.
• Using Wix App Market, you can add functionalities to your website. Wix App Market has free and paid tools for forms, bookings, galleries, SEO, and more.

Tip: Make sure you don’t end up adding too many apps that aren’t even necessary, as it may affect the loading speed of your website. Especially in the case of eCommerce sites, where pages are a must.

4. Top-Notch Security Features

Another big factor in Wix’s success is its security. It goes without saying that websites, such as online stores, have customer data as the number one priority. Wix understands this concern and ensures every site is equipped with:

• SSL certificates for secure browsing.
• Threat prevention and 24/7 monitoring.
• Great customer support and quick responses to keep your site running smoothly.

With these protections, you can focus on your business while Wix handles security.

5. SEO Made Easy

All the hard work that you put into creating a beautiful website can go in vain if your site does not rank on the search engines. That’s why SEO is important, and Wix’s SEO tools come in handy. 

• SEO Wiz: Guides you on how to optimise your site for search engines.
• Social media integration: Wix lets you integrate your brand’s social media and manage posts, and connect platforms directly from Wix.
• Email marketing: Build your list, create newsletters, and send campaigns—all through Wix.

6. AI Tools for Smarter Websites

Wix also offers a number of AI tools to make things easier for the users —

• AI helps design your website based on your preferences. It will ask you a few questions regarding your website idea and will provide you with a website design based on your answers. 
• Assists with creating content, emails, and marketing strategies.

Enough about the pros? Let us take a look at some of the major drawbacks of Wix website builder – 

Cons of Wix Website Builder

Before you commit to Wix and invest your money in it, here are a few considerations that you must know about — 

1. Wix Branding on the Free Plan

While it is a plus point that Wix offers a free plan, it is important to know that your website will have Wix branding all over your site. 

• The Wix branding appears above your website’s header and may easily lead to distracting visitors.
• It can make your website look less professional, which isn’t ideal for businesses.

If you want a clean, custom website without ads or Wix branding, you’ll need to upgrade to a paid plan. So, while “free” sounds great, it’s not entirely free from compromises.

2. No Easy Exit Strategy

Once you have created a website in the Wix ecosystem, it may be challenging for you to leave this platform. Websites built on Wix aren’t transferable to other platforms.

Here’s what happens if you outgrow Wix:

• You might have to rebuild your website from scratch on another platform.
• Alternatively, you’ll need to hire a professional developer to recreate your site elsewhere.

While it may not appear to be a big drawback initially, it can make it harder to scale your website as your business grows and requires a different platform.

3. Limited Third-Party App Support

Third-party integration is not a big deal for simple and content-focused websites. However, it is quite crucial for eCommerce businesses or entrepreneurs’ sites to have third-party app integration support. 

• Features like dropshipping or integrating with social media storefronts depend on Wix’s partnerships.
• If a distribution channel doesn’t work with Wix, you’re out of luck.

This factor might limit you from improving your website as your business grows and needs external apps to expand its reach. 

4. Monetization Features Can Be Pricey

While Wix supports basic online selling, its advanced features are locked behind higher-tier plans.

Here’s what you might miss on the entry-level Business Basic plan:

• Subscription sales.
• Advanced shipping options.
• Dropshipping support.
• Built-in product reviews.

To unlock these features, you’ll need to upgrade to the Business Unlimited plan at $32 per month. For small businesses, this added cost may feel steep, especially compared to other platforms offering similar features at lower prices.

5. Wix Plans Aren’t Cheap

Speaking of pricing plans, Wix is relatively more expensive than competitors like GoDaddy or WordPress. 

Even though Wix’s easy-to-use features make the price worth it, it is important to know that it is not the most budget-friendly choice.

• Paid pricing plans start at ₹199/month, and advanced plans go up to ₹1599/month.
• For eCommerce, costs increase even more depending on the features you need.

Source: Wix

Is Wix the Right Choice For You?

Now that you are aware of the pros and cons of Wix, it might get easier for you to choose whether it’s a good fit for you or not!

Before you make the final choice, here are some key questions that you can ask yourself and have a clear mind – 

• What’s my website’s primary purpose?
• Do I need advanced customisation or scalability?
• How important is branding to me?
• What’s my budget for website building and maintenance?
• Am I okay with being locked into one platform?
  

Conclusion

Wix is a powerful and intuitive website builder for first-time users and small businesses in need of a sophisticated site. Nonetheless, its downsides, like free plan branding and non-transferrable sites, may not appeal to everyone. 

Therefore, make sure you compare the pros and cons of Wix website builder and analyse if it fits your plans and budget! 

Frequently Asked Questions

1. Does the Wix website builder have a free plan?

Yes, Wix website builder has a free plan, but it must be noted that it will include Wix branding on your website.

2. Is it possible to transfer my Wix website to another platform?

No, Wix websites aren’t transferable. If you want to switch platforms, you will have to start from scratch.

3. Does Wix support eCommerce websites?

Yes, Wix offers a number of eCommerce site features, such as online payments, product management, and multi-currency options.

4. How much does Wix cost?

Wix pricing plans start at ₹199/month, with advanced eCommerce plans costing up to ₹1599/month.

5. Does Wix provide templates?

Wix offers over 500 customisable templates to help build websites faster.