Top Wix eCommerce Features for your Online Store

Did You Know? Wix Powers 2.5% of All Websites Worldwide![Source: Colorlib]

That’s right! Out of the millions of websites present in the world, Wix has built a solid number of them. Apparently, Wix is considered one of the go-to platforms for website building for online stores. But here are a few questions to address – let’s explore the Wix eCommerce features that make it a top choice for building and managing online stores.

• What makes Wix stand out for eCommerce? 
• Are Wix eCommerce features really as powerful as they claim? 
• How can Wix’s features help you build a successful online store?

Read on as we discuss the top Wix eCommerce Features for online stores. So, without any further ado, let’s get started! 

10 Best Wix eCommerce Online Store Features

Setting up an online store is not a small deal. However, with its efficient features, Wix makes it quite easy to run an online store. Let’s take a look at some major Wix eCommerce features that can significantly help online stores —

1. Advanced Development with Velo by Wix

In case you are interested in personalising your shop beyond the pre-built templates, Velo by Wix is the right platform. Velo is an open development platform that comes with more than 100 UI elements. It allows for serverless computing, meaning that you can create and run your projects without concerns about backend hosting.

Whether you want to design custom forms or animated product pages, Velo boosts your creativity. It is suitable for developers or techie store owners who wish to have control of the entire online store.

2. Boost Visibility with Wix Marketing & SEO

No matter how beautiful your website is, if it doesn’t have a good SEO, no one will see it. That’s why Wix offers a number of marketing and SEO tools. These tools help you effectively market and SEO your business – 

• SEO tools: Optimise your website’s structure and content easily.
• SEO checklist: A personalised list as per your location and keywords.
• Email campaigns: Send newsletters and promotions to your customers.
• Referral programs: Turn customers into brand ambassadors with rewards for referrals.

These features assist you in widening your reach and bringing in more customers to make your store a success.

3. AI-Powered Website Creation with Wix ADI

Wix ADI is a tool that helps you create a website without any hassle. It simply asks you a few questions related to your business, such as the name, nature, products, etc. and builds a completely customised website as per your answers.

With advanced AI technology, it takes just a couple of minutes for the user to have the website done. This is ideal for those who don’t have much time or do not have the design expertise—making it an easy and convenient solution for starting an e-commerce store. 

4. Seamless Site Design with Wix Editor

Wix Editor is a drag-and-drop feature that allows you to simply place elements such as text, images, or buttons anywhere you want them to be on your website. 

What makes Wix Editor so popular, you ask? 

• Wix provides over 500 professional website templates. Thus, you don’t have to start working from scratch. 
• You can also customise the pre-built templates with the use of drag-and-drop features to give your touch to your website. 
• Wix Editor X takes the website creation process further with advanced design capabilities to design professional-level websites. 

5. Manage Appointments with Wix Bookings

For service-based businesses, Wix Bookings is a gift. This Wix eCommerce feature enables your customers to book appointments anytime. And you can handle it all without any stress. It connects to Google Calendar, sends out auto-reminders, and also processes payments online.

It does not matter if you provide one-on-one sessions or group classes, Wix Bookings helps to eliminate any scheduling hassles. Moreover, with its mobile application, you can manage and keep track of your appointments easily, increasing your overall efficiency.

6. Seamless Content Creation with Wix Blog

With the right blogs, it is possible to capture the attention of your target audience and improve the SEO of your website. The good news — Wix Blog makes it all easy. 

It comes with an easy-to-use editor and ready-made designs that allow anyone to create, edit and post blogs within a few minutes.

In your blog, you may provide updates, advertise some goods, or even offer useful advice to the audience. It’s a budget-friendly method of drawing more people to your website.

7. eCommerce Essentials with Wix Stores

Wix eCommerce provides all the tools necessary to run and expand an online business. This includes: 

• Inventory tracking 
• Order systems
• Additional features for accepting all types of payments.

Wix eCommerce is built to help every online store owner to sell effectively no matter where they are located. This comprehensive feature reduces the worry of operating an online shop. Hence, online store owners to concentrate on how to expand their business.

8. Engaging Media Options for Your Store

Wix Media complements your website by adding professional graphics. It doesn’t matter if you are displaying discount codes or making an advertisement. This feature enables you to upload and edit images, video clips and even background music. 

From great images of the product to engaging videos, you can add life to your store. Just be cautious of the file sizes and types as per Wix specifications to prevent any performance hitch. A store that is pleasing to the eye can go a long way in ensuring that customers are drawn to and kept in the store.

9. Event Management Made Easy with Wix Events

Planning to hold client-driven activities like sales or other events? Wix Events helps you to do just that. This feature enables you to create and send out personalised invites. You can also keep track of attendees and their engagement with your event, including the sales of tickets, all on your platform.

Wix Events makes sure that it takes care of all the details. Be it a flash sale or a new product being introduced to the market,  Wix is an effective way to create excitement, boost customer engagement, and drive sales during special occasions.

Parting Words!

Wix offers an array of features to website builders and online store owners, from AI-based design applications to easy booking and much more! 

Whether you have a new online store or want to expand the growth of your already existing store, Wix eCommerce features help make the entire process easier as well as more effective.

Frequently Asked Questions 

1. What functions does Velo by Wix provide for personalising e-commerce shops?

Velo by Wix is an open development platform that makes it easy to build custom forms, animated product pages, etc. It is suited for developers wishing to take control of the design and functionality of the store.

2. What is Wix ADI, and who needs it?

Wix ADI (Artificial Design Intelligence) is a Wix eCommerce feature used to quickly build a customised website with a few relevant queries regarding the target business. Those who are inexperienced and have insufficient time to design will love it.

3. How does Wix promote a website using its own marketing tools and SEO?

Wix provides SEO tools, a custom checklist, e-mail marketing, referral marketing and much more. This helps in increasing the number of visitors and sales as well.

4. Can I book appointments on Wix for my business?

Yes. Existing customers can schedule appointments through Wix Bookings. It also integrates calendar systems, sends notifications and processes payments seamlessly.

5. What is special about Wix Editor when it comes to designing a website?

Wix Editor incorporates drag-and-drop features and more than 500 editable templates, making it easy for anyone to design attractive websites without any technical expertise.