What is SEO?

In the world of internet and everything digital, one word which is common and we all hear is- SEO. But what actually is it? What is SEO? What all the hype is about?

The most part of the online experience lies with search engine and SEO stands for Search Engine Optimisation. 

When we search on Google, Yahoo, Bing or any search engine, we get a list of results in a certain order. The order in which the search results are displayed depends on a number of factors.

Therefore, Search Engine Optimisation is just a way to make improvements in the website in order to rank higher in the search results and get found by more people organically i.e. naturally and without paying anything. It is the improvement of organic search engine results. 

It is simply a process of increasing the quality and quantity of website traffic which is the total visitors and the number of pages they visit.

In order to understand this, let us take an example.

Suppose you are in a huge crowd and trying to find your friends. 
So, you message all your friends to raise their hands and call out their names. Your friends do that and you are able to find the tallest friend.

Now here, messaging your friends is the actual search in a search engine. 
Searching the huge crowd is searching results among the millions of search engine results.

And finding the tallest friend is you search engines showing the most relevant and popular results. 

These results appear at the top of the search results which is what SEO is: a kind of marketing focused on increasing online visibility in non-paid and organic results.

But what is the meaning of Optimisation?

This optimisation for search engine is basically making small changes to parts of your website. Individually these may be just a few improvements but combining them with other optimisations have a noticeable impact on the user experience and performance of website in organic search results. 

It basically is helping search engines understand the content and display it in the search results. It provides an advantage in ranking higher than the non-optimised website and actually help drive relevant traffic, leads, sales and revenue for your business.

Conclusion

Search Engine Optimisation is an important asset to businesses of all sizes. Effective SEO makes for the digital presence and digital success of a business. It allows your website to be found by more people organically and helps potential customers to find you with keywords. It has become such a great tool that we cannot think of a digital marketing strategy without SEO.