What is Wix Website Builder and How to Use It

Did you know? Around 10.8 million Wix websites are present all over the world, out of which, 8.5 million are live. Well, why wouldn’t it be? After all, Wix makes website building as simple as drag-and-drop.

Ever wondered how so many people—from bloggers to entrepreneurs—use Wix to create stunning, professional websites without any coding skills? Or if it’s the right tool for your online dreams?

In this blog, we’ll understand Wix website builder and what makes it a top choice for website creation, explore its features, and guide you step-by-step on how to build your very own site.

Let’s get started!

Table of Contents

What is Wix?

Wix, being one of the most popular website creation platforms in the world, makes creating a website easy, even if you don’t know anything about coding. From starting a personal blog or setting up a full-fledged online store, Wix covers it all for you.

Wix website builder provides a number of handy tools for things like eCommerce, marketing, scheduling, and branding to help you run your business smoothly. Plus, this brilliant website builder offers efficient features such as AI-powered website design.

Basically, Wix is your go-to platform if you want a sleek, professional website without breaking a sweat!

So, what makes Wix this popular? Let’s understand –

What Makes Wix a Global Leader in Website Creation?

Wix stands out as a top website creation platform because it makes building your dream site simple and stress-free. Here’s why:

Start for Free: Signing up for the Wix website platform is quick, easy and free. You can use your email, Facebook, or Google account to get started.
No Coding Required: Wix’s easy drag-and-drop editor allows users to design their site just the way they want without having to code anything.
AI Features: Don’t have a clear picture of your website? Answer a few questions, and Wix’s AI will create a personalised website for you in just a few seconds.
Ready-to-Use Templates: Wix offers a number of industry-specific templates to make your site look professional in no time. Also, you have a template customisation feature.
Complete Hosting: Wix handles web hosting and SSL certificates, so you don’t have to.
User-Friendly Tools: Even advanced features are easy to use, thanks to a simple, intuitive interface.
24/7 Help: Stuck somewhere? The Wix Help button is always just a click away.

Wix truly makes website creation effortless for everyone!

Now that you have learnt so much about Wix, it is time to learn how you can use it to build an effective website.

How to Build a Website Using Wix Website Builder?

We already discussed whether you know coding or are a complete novice, creating a website through Wix is super easy —

Step 1. Define Your Website’s Purpose

Before anything, make sure you clearly define your website’s purpose. Having clarity is important to tailor the structure, content, and features that suit your needs. Here are some common website types:

Online store
Portfolio website
Business website
Resume website
Blog
Event website
Fitness website
Restaurant website

The first step also includes properly researching your competitors and identifying what are the must-have pages and elements for your site type. For example, a blog website generally requires an intuitive navigation menu. Likewise, an eCommerce website requires a streamlined checkout process.

Step 2. Choose Your Layout

With Wix, you have two options for building your website: starting from scratch or using a pre-designed template.

Starting from scratch: Plan your layout from scratch and identify the structure and flow of your website’s pages.
Using templates: Wix has an extensive library of templates available for various industries. You can easily customise these templates and make edits such as colour tweaks, fonts, and images.

You can choose whether you want a multi-page layout or a single-page layout for your website content. If you have businesses with detailed offerings, a multi-page layout is an ideal option. On the other hand, single-page websites are great for landing pages or events.

Step 3. Select Domain Name

The next step is claiming a domain name for your website.

Remember, your domain name is your online address, and it should be:

Short: Avoid misspellings.
Simple: No special characters.
Professional: Typically, your business or personal name.
Memorable: Use keywords relevant to your niche.

Wix provides a domain registration tool to check if your preferred domain is available or not. Consider domain extensions like .com, .net, or .org based on your industry.

Step 4. Prepare Website Content

Prepare the content you’ll showcase, including text, images, videos, and logos. Focus on original, high-quality material to strengthen your branding.

Wix offers tons of free resources to help you build great content. Its in-built media library offers stock photos, vectors, etc.
You also have access to tools like Wix’s AI image generator that helps you create engaging visuals as per your website’s style.

Here’s a tip: Make sure the content you develop for your website reflects your brand identity.

Step 5. Add Essential Pages

Needless to say, you must design a unique website for your brand. Here are some foundational pages that are present in most websites:

Homepage: Must be clean, visually appealing and responsive design as it will be the introduction of your website.
About Us: Share your brand’s story, values, and mission.
Contact Page: This page contains information for contacting you, such as a form, email, phone number, or social links.
Product/Service Page: Showcase your brand’s offerings and services.
Extras: Blog, testimonials, FAQs, or a privacy policy page for added value.

Step 6. Optimise for Mobile

If mobile users account for a major part of your website’s traffic, make sure your website is also optimised properly for mobile so it looks great on smaller screens. Wix automatically generates a mobile version, but you should:

Prioritise essential elements above the fold.
Minimise clutter for a seamless experience.

Step 7. Enhance Your SEO

SEO (Search Engine Optimization) is critical for any website. With the right SEO, your site will rank higher on search engines like Google.

For better SEO results:

Research keywords relevant to your brand and use them in your website content organically.
Wix provides SEO tools to help you optimise meta descriptions, titles, and URLs.

Step 8: Publish Your Website

Once you are done with everything – website design, content, and SEO optimisation, it’s time to publish your website.

But wait, before publishing, make sure you properly preview your website to confirm that everything looks perfect across devices, especially mobile. Moreover, check all the website links and proofread your website content so there are no errors.

All things are done, hit the Publish button. You’re live!

Parting Words!

Wix is making waves in the world of website creation thanks to its advanced yet simple-to-use service, which does not require any level of programming skill. Whether it’s a blog, e-commerce or a corporate site, Wix provides everything necessary to create a stunning website.

Thus, if you are a beginner wanting to start an online presence or improve it, use Wix to create a beautiful website without any difficulty.

Frequently Asked Questions

1. Is Wix Free to Use?

The base version of Wix website builder is completely free to use. However, premium plans with advanced features are also available.

2. Can I Create an Online Store with Wix?

Sure, Wix provides a number of business and e-commerce tools such as secure payments, cart recovery, and unlimited product listings to help you build an online store.