One-Click Checkout: Guide to Recovering Lost Sales in 2025

The checkout page is a make-or-break factor for an e-commerce site. It can drive conversions or lead to cart abandonment. One thing that works here to increase sales is a one click checkout. Research conducted by Cornell states that a one click checkout can increase consumer spending by 28.5%. On the other hand, a lengthy checkout process can turn away 70% of the users who reach the checkout page.

Source: https://conversionfanatics.com/use-3-design-tips-optimize-mobile-checkout-page/

For an e-commerce website, 70% of its users leave the cart without purchase, which is a huge loss. To convert that into sales one click checkout has been the most effective and tested way out. A multiple-page, lengthy checkout asks for too much input from the user, which can make them drop the plan.

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Lengthy Checkout: Driving Sales Away

A lengthy checkout is a dark area that you should avoid as an e-commerce firm. At the stage when the customer is about to make a payment and complete a purchase, you should not bombard them with multiple fields to answer.

Here is how a lengthy checkout drives away sales:

Forcing the user to create an account and fill in details annoys them as it cramps their choice of opting out of account creation.

After searching and adding products to the cart, users don’t want more mental fatigue and just want to complete the purchase in one click.

Many times, a lengthy check-out process makes the user rethink the decision to buy, and they can abandon the cart to purchase later.

A lengthy checkout often asks for lots of details, which may concern the user about data privacy, and hence, they opt out.

Once a user reaches the checkout page, there is a small window under which the payment should be completed. Even in one click checkout, if there is a payment error or delay in payment processing, cart abandonment happens.

One Click Checkout: Winning the Sales Game

Source: https://gempages.net/blogs/shopify/shopify-one-page-checkout

One click checkout, as the name suggests, is a convenient way whereby users on an e-commerce website can complete the purchase with a single click. It generally means a checkout page that is a single-page checkout with a call to action (CTA) button, “buy now or purchase”, taking the user straight to the payment page where they fill in the OTP and complete the purchase.

Here is how you can implement a one click checkout in your e-commerce store:

Optimized website: To integrate the one click checkout to your e-commerce store, you have to ensure that your website is optimized for that. Make sure:

The website is loading fast and is not showing a loading error across devices

Your website should be cyber-secure with SSL installed

The website is mobile responsive and offers a seamless user experience across different screen sizes

Reliable payment gateway: A Payment gateway services provider has a crucial role in making one click checkout a success. It is through their services that the purchase gets completed easily. Go for a payment services provider:

That is Payment Card Industry Data Security Standard (PCI DSS) compliant

Offers a variety of payment options from cards to wallets

Provides smooth onboarding and 24/7 customer support

Test and launch: Before making the one click checkout feature live, make sure to conduct proper testing. To avoid any issues, you can launch it as a beta testing feature. By doing so, you can offer the users a choice to opt for the feature initially. During the beta testing you would get the idea of the efficacy of the feature. Once satisfied, you can roll out the feature as a default option.

Advertise: Once you launch the one click checkout, advertise and tell the users that you offer quick checkouts. Here you can also reach out to users who abandoned your cart earlier. Reaching out to them and informing them about hassle-free payment can bring in some sales from those users.

Data safety: Make sure that your website and payment gateway services provider are following data safety. It generally involves:

Encryption of data during communications

Data storage policy that is how long you would store user data before disposing it off from your server

Provide information to the users about how their data on the website is managed

While implementing one click checkout can be a game changer for your e-commerce business, certain mistakes in implementation can spoil things.

Don’t deprive users of choices: One click checkout is convenient and smooth, however, when you implement it, don’t completely remove previous checkout options. While one click checkout can be default option you can offer a choice for user in case they want to opt for older check out page. Certain users like the old school way, and you should not cramp them for choice.

Multiple payment modes: Many a times one click checkout offers credit, debit card payment as options. However, wallets, QR codes, buy now pay later, etc, are payment options that have gained popularity. Users want to opt for them due to convenience and the discounts they offer. Make sure you have them all at your checkout page.

Avoid extra fees: Nowadays, many e-commerce websites ask for a convenience fee at the checkout page. This is a reason many users abandon the cart. While you implement one click checkout, don’t charge an extra fee from users as a cost management strategy.

Conclusion

One-click checkout is an effective remedy for the cart abandonment problem. It can help you get the sales revenue back on track and deliver growth. However, its implementation should be done smoothly and not hastily. As we discussed above, the issues in implementation, you should be aware of the challenges so that things don’t get messed up. Provis Technologies ensures a seamless and optimized one-click checkout integration, helping businesses overcome technical hurdles efficiently. An effective implementation of one-click checkout would bring in measurable results within the first quarter.