Issues You Might be Facing with Wix at this point of your Business | Scalability Issues in Wix

Wix is a popular website builder that comes with a simple, drag-and-drop interface for creating websites. In other words, Wix can get your website live in a matter of a few minutes – and this when, when you don’t have advanced technical skills. However, as your business grows and you start to need more functionality, customization, and scalability – you may begin to encounter certain challenges with Wix. While no doubt, Wix is an excellent tool for getting started, it may not be able to support those evolving needs and growing business needs. Today, we will talk about some common issues you might face with Wix as you plan to expand and also how you can counter those.

Limited Customization Options

When you start a business, you need limited things unless you have big plans and funds. Generally, in most cases, you only need a basic website that displays your products/services, contact information, and a few static pages. And trust us, Wix is great at helping users set up such websites and start with their dream projects. However, once your business reaches a point where you can plan expansion and think about building a brand identity – Wix is simply not made for that. You may find that the platform’s customization options are more limited than other platforms like WordPress.

For instance, if you need custom code, advanced integrations, or specialized features that aren’t available in Wix’s app marketplace – you may feel stuck. Wix is designed to be user-friendly, but this often means compromising on flexibility. Also, customizing specific parts of your website’s design, functionality, or layout can be difficult or impossible without external support – which is needed when you want to build a unique brand identity. 

Performance Issues as Traffic Grows

In the early stages of your business, website traffic may be manageable, and Wix’s servers can handle that just fine. However, as your website grows in popularity, you may face performance issues such as slow loading times, lag, or even downtime during peak hours. Wix, being a shared hosting platform, doesn’t give you direct control over server resources, which can lead to scalability challenges. If your business scales rapidly and starts attracting thousands of visitors daily, honestly, Wix’s infrastructure is not equipped to handle that much load.

Lack of Advanced SEO Features

Everybody knows the importance of SEO. While Wix offers basic SEO tools, many users find that it doesn’t provide the depth needed to compete in a crowded online space. Meaning, Wix doesn’t allow full control over things like URL structures. Also, its capabilities for creating custom meta tags or advanced schema markup are limited. As your business scales & SEO becomes a major driver for organic traffic, you might find Wix’s built-in SEO tools are not just enough. This can hinder your ability to optimize your site for search engines, which can impact your site’s visibility and online reach.

Integration Limitations

In the early stages of your business, you may not need advanced integrations, but as you grow, you want to connect your website to various third-party tools such as customer relationship management (CRM) systems, marketing automation platforms, payment gateways, and more. No? That’s how things work in this space. Wix does offer a marketplace with apps & integrations, but it’s not as extensive as platforms like WordPress or Shopify. Custom API integrations, which are often crucial for scaling businesses, can be difficult to use on Wix without significant external help. This entire thing becomes a headache when you want to automate some areas of your business.

E-commerce Scalability Challenges

If you are using Wix for an online store, you know that it’s great for smaller businesses but starts to fall short for big ones. Wix’s e-commerce functionality is suitable for a limited number of products, but it can struggle with larger catalogs. When you have thousands of products in your catalog, you need advanced features like setting shipping rules, inventory management systems, or smart integrations. Wix doesn’t offer any of that, which makes it difficult to compete with more robust platforms like Shopify or WooCommerce. With WordPress, comes the power of WooCommerce. That’s a great thing about WordPress.

No Ownership of Website Code

With Wix, it’s true that you are actually renting your website. The platform doesn’t allow you to export your website’s code, which means you have limitations and a landlord. If you decide to move to another platform in the future, you will have to rebuild your site from scratch. For a rapidly growing business, this lack of control can be a major scalability issue. Because when you dream high for your platform, you want more ownership over your code & content.

Limited Site Speed Optimization

Wix websites, while easy to set up, aren’t always optimized for speed. As your website becomes more complex with more content, media, and features, the platform’s limited speed optimization tools can result in slower load times. As we told you earlier, Wix uses a shared hosting model – meaning your site’s performance is tied to other sites on the same server. This lack of hosting resources can lead to bottlenecks in performance when dealing with high traffic.

Limited Support for Enterprise-Level Features

Wix is primarily designed for small to medium-sized sites – businesses or personal. As you plan to scale and require more enterprise-level features, such as better security, advanced analytics, or custom development support – Wix lacks these tools. Furthermore, things like dedicated IP addresses aren’t available with Wix’s standard plans. This means you need to spend money to get those features that are available for free on some other platforms like WordPress.

Cost Considerations

Undoubtedly, Wix has affordable plans for small businesses, but when you need more features, the cost rises quickly. And after a point, you need to upgrade to more expensive plans to access additional storage, bandwidth, e-commerce tools, etc. These costs may outweigh the benefits of staying on Wix, especially when other platforms like WordPress offer more flexibility & features for the same price.

Bottom Line

Wix is a great platform for getting started, but once you are settled, Wix’s limitations could hinder your further growth. Wix’s ease of use comes with certain trade-offs that may not align with the needs of a larger business. So, If you are expecting rapid growth, it may be time to explore other platforms like WordPress. Ultimately, the decision to stick with Wix or migrate to another platform depends on you – but if you plan to migrate, Provis Technologies is the expert in platform migration services. You can connect to know more.

FAQs

Can Wix handle my business as it grows?

Wix is great for small to medium-sized businesses, but as you scale, you may face limitations in features & performance. For advanced scalability, connect with Provis Technologies for a better solution.

Why am I experiencing slower load times on my Wix website?

Wix’s infrastructure may struggle with high traffic & larger content volumes. While WordPress can handle heavy traffic and ensure faster load times & better performance.

Can I customize advanced features on Wix?

Wix has limited options for advanced customizations. But with WordPress, there are no limitations.

Is migrating from Wix to a scalable platform difficult?

Migrating can be challenging, but Provis Technologies makes the transition smooth by offering platform migration services. The process is simple – connect with Provis Technologies and sit back & relax while the migration gets completed with a 100% guarantee of data security.