How Provis built Air Bed Bargains, a new BigCommerce store with a page for every US city and ZIP.
Air Bed Bargains is a new sister store of Waterbed Bargains, with the same owner. Provis built it from February to April 2026 to sell air beds as a second line and reach local searches, with 8,785 city and ZIP pages, a Sleep Number comparison page and a brand logo grid.
- Location pages
- Sleep Number comparison
- Brand logo grid
Client: Air Bed BargainsAir beds and bedding store, United StatesA new store that shoppers can find from any US city.
From the Provis project team (March 2026) and the live store at airbedbargains.com.
- 8,785
- local pages
- One page for each US city and ZIP code, so local shoppers find the store
- vs Sleep Number
- comparison page
- Shows how these air beds compare with Sleep Number: comfort, warranty, shipping and parts
- Shop by brand
- on the home page
- Shoppers tap a brand logo to see all of that brand's beds
At a glance
- Problem
The owner ran only Waterbed Bargains. Air beds had no store of their own, no local pages and no page for buyers comparing against Sleep Number.
- Solution
A new BigCommerce store, 8,785 city and ZIP pages built from the waterbed store's location data, a Sleep Number comparison page, a brand logo grid and tracking.
- Result
Air Bed Bargains has been live since April 2026, with a page for every US city and ZIP it targets.
- Client
- Air Bed Bargains ("Sleep Elevated")
- Industry
- Home and furniture: adjustable air beds, air mattresses, RV and portable air beds, pumps, parts and bedding
- Market
- United States
- Platform
- BigCommerce
- Services
- eCommerce development, BigCommerce theme customisation, location pages for local search
- Built with
- BigCommerce Stencil; the Parts Warehouse theme by Lone Star Templates, customised in Handlebars templates, SCSS and JavaScript
- Also on the store
- LiveChat, Microsoft Clarity, Google Tag Manager, Google Analytics, Google Ads, ClickCease, PayPal and Square
The owner had a waterbed store, and no home for air beds.
Air Bed Bargains is the sister store of Waterbed Bargains, and both belong to the same owner. The owner wanted to sell air beds as a second line, and set the store against Sleep Number with "Compare to Sleep Number". It offers free shipping, a 30-night trial and sales by phone.
The waterbed store had about 8,800 city and ZIP pages since October 2020. The air bed line had none, so it could not appear in local air bed searches, and shoppers comparing against Sleep Number had nowhere to land.
What the owner had before the new store
- One storeonly Waterbed Bargains, no air-bed store
- Local searchesno air-bed page for any US city or ZIP
- Sleep Number shoppersno page comparing the two
- Brandsonly a text list in the side menu
What the owner had before Air Bed Bargains, and what was missing.
Local reach, a comparison page and a clean sitemap.
These are four problems on the new store, and what fixed each.
-
No local search presence for air beds
Air bed searches in every US city and ZIP were uncovered, while the waterbed store already reached them.
What Provis built8,785 location pages from a page generatorA page generator used the waterbed store's city and ZIP data to write one air bed page for each, each listing nearby locations, plus a location sitemap of every page.
-
Buyers compared against Sleep Number
Shoppers weighing an air bed against Sleep Number had no page that answered the comparison.
What Provis builtA "Premium Digital Air Beds vs. Sleep Number" pageIt compares 50+ comfort settings, a 25-year against a 15-year warranty, free shipping and replaceable parts.
-
Brands were hard to browse
Shoppers could only find brands in a text list in the menu.
What Provis builtA "Shop by Brand" logo grid on the home pageThe brand logos sit on the home page, each linking to its brand, with a "View all Brands" link.
-
Tracking and the sitemap
The first sitemap index wrongly listed the waterbed store's sitemaps, and there was no tracking on the new pages.
What Provis builtA corrected sitemap and tracking on every pageThe sitemap was rebuilt. A Google tag went on all the location pages, with a Google Ads tag and ClickCease to filter click fraud, so location traffic can be measured.
Built in four phases, from February to April 2026.
- Phase 1, February 2026Theme, logo and category artwork, the brand logo grid and a link to the sister store in the footer
- Phase 2, February and March 2026City and ZIP location data, and the page generator that writes the 8,785 location pages
- Phase 3, March 2026The location sitemap and its checks, then the Google tag, Google Ads tag and ClickCease on every page
- Phase 4, March and April 2026Favicon, assembly-instruction PDFs and the final pages, handed over on 1 April
-
Local pages: one air bed page for every US city and ZIP, each listing nearby locations, with its own sitemap.
-
Store pages: a Sleep Number comparison page and a brand logo grid on the home page.
-
Tracking: a Google tag on all location pages, a Google Ads tag and ClickCease click-fraud filtering.
Location pages:
The waterbed store's data, reused for air beds.
The 8,785 pages came from the city and ZIP data of Waterbed Bargains, so the new store had local reach from launch.
A location sitemap lists every page.
The sitemap was corrected after the first version listed the waterbed store's pages.
How Provis builds eCommerce storesShopping Air Bed Bargains on a phone.
Five screens from the live store, from the home page to a product page. Select one to enlarge it.
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HomeFree shipping and best price
-
Top categoriesPicture tiles for each range
-
A categoryAdjustable foundations
-
A productThe Essential Adjustable Power Base
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Product detailsSpecs, warranty and recommended products
Live at airbedbargains.com.
The store has been live since April 2026, and Provis still supports it alongside Waterbed Bargains. The figures below are published on the store's own site, October 2026.
- 8,785
- city and ZIP pages
- 9
- product categories
- 30-night
- sleep trial
- Free
- shipping
airbedbargains.com (opens in a new tab)After launch
Live, and still supported.
Provis supports the store alongside its sister store, Waterbed Bargains, and maintains the 8,785 location pages.
The store sells to the United States, and its home page offers free shipping, a best price guarantee and sales by phone.
On a phone it shows the phone number and the cart at the top, with the menu behind a button.
Provis has delivered 200+ projects since 2012, with a team of 25+ engineers, designers, QA and project leads.
Every Provis build comes with 24/7 monitoring and support after launch.
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- One project leadyour single point of contact
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