How Provis redesigned the Waterbed Bargains store and keeps it running.
Waterbed Bargains sells waterbeds across the United States from a BigCommerce store with about 8,800 city and ZIP pages. Provis redesigned the store, added financing, LiveChat and PayPal, and has supported it since 2024. In 2026 its location data seeded a sister store, Air Bed Bargains.
- Store redesign
- Feature integration
- Ongoing support
Client: Waterbed BargainsWaterbed retailer, United StatesA page for each city, and a store looked after since 2024.
From the Provis project team and the live store at waterbedbargains.com.
- ~8,800
- city and ZIP pages
- So shoppers can find a page for where they live (built in October 2020)
- 2024
- looked after since
- Provis redesigned the store by May 2024 and has supported it ever since
- 20+
- product categories
- From waterbed sets to heaters, covers and sheets
At a glance
- Problem
Waterbed Bargains wanted buyers across the United States to find a page for their city or ZIP, and a standard BigCommerce setup has no such structure. The store itself also needed refurbishing.
- Solution
About 8,800 city and ZIP pages, a refurbished and redesigned BigCommerce store with features such as financing, LiveChat and PayPal, and support from 2024.
- Result
The store is live and supported, and its location data was reused in 2026 to build the sister store, Air Bed Bargains.
- Client
- Waterbed Bargains
- Industry
- Home and furniture: waterbeds, softside and hardside sets, mattresses, heaters, frames, covers and accessories
- Market
- United States
- Platform
- BigCommerce
- Services
- eCommerce development, store redesign, location pages for local search, ongoing support
- Sister store
- Air Bed Bargains, with the same owner, built by Provis in 2026
- Built with
- BigCommerce Stencil
- Also on the store
- LiveChat, Microsoft Clarity, Meta pixel, Google Tag Manager, PayPal, Square and a financing page
A national seller with no page for the places it sells to.
Waterbed Bargains sells waterbeds and water-sleep systems to home buyers across the United States. It offers free shipping, a 30-night sleep guarantee, financing and sales by phone, and its range runs from complete waterbed sets to heaters, covers and padded rails.
The client wanted buyers to find a page for their own city or ZIP. A standard BigCommerce setup gives a store its product, category and content pages, but no structure for city- and ZIP-level pages, so there was nowhere for a buyer looking locally to land.
How a shopper found and bought a waterbed
- Searchlooks for a waterbed near them
- City or ZIP pagelands on a page for where they live
- Storean older BigCommerce design
- Help and paymentno financing page or live chat
How a shopper reached the store, and where the old store held them back.
A page structure BigCommerce does not have, and a store kept up to date.
The problems Provis solved for the client, and what was done for each.
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No page for a buyer in a given city or ZIP
BigCommerce's standard setup has no city or ZIP level, so the store had only national pages.
What Provis builtAbout 8,800 city and ZIP pagesIn October 2020 city and ZIP pages were built, with local information on each, so a buyer looking locally lands on a page made for their area.
-
An older store design
The store ran on an older BigCommerce design and lacked features buyers expect.
What Provis builtA refurbished and redesigned store, with features addedBy May 2024 Provis had refurbished and redesigned the BigCommerce store, and added a financing page, LiveChat, PayPal and Square, and analytics tags.
-
A store that needs looking after
A live store needs fixes and changes as the owner's needs grow.
What Provis builtOngoing support since 2024Provis has maintained the store since 2024, and the work has grown from the refurbishment into regular support.
-
A second line with no local pages
The owner wanted to sell air beds too, with the local reach the waterbed store already had.
What Provis builtThe location data reused for a sister storeIn 2026 Provis used this store's city and ZIP data to build 8,785 pages for the new sister store, Air Bed Bargains.
Four steps, from 2020 to 2026.
- October 2020About 8,800 city and ZIP location pages
- By May 2024The BigCommerce store refurbished and redesigned, with a financing page, LiveChat, PayPal, Square and analytics tags integrated
- 2024 onwardsOngoing support and maintenance
- 2026The location data reused to build 8,785 pages for the sister store, Air Bed Bargains
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Local pages: about 8,800 city and ZIP pages, with local information on each.
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Store: a refurbished and redesigned BigCommerce store, with a category side menu and a top-category grid.
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Features: a financing page, LiveChat, PayPal and Square, and analytics tags.
Sister store:
The location data now serves a second store.
In 2026 the city and ZIP data of this store built 8,785 pages for Air Bed Bargains, which has the same owner.
Air Bed Bargains was built by Provis from February to April 2026.
Provis still supports both stores.
How Provis builds eCommerce storesShopping Waterbed Bargains on a phone.
Five screens from the live store, from the home page to a product page. Select one to enlarge it.
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Home30-night guarantee, free shipping
-
Top categoriesPicture tiles for each range
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A categoryWaterbed covers and a buying guide
-
A productA hardside waterbed cover
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Product detailsSizes and recommended products
Live at waterbedbargains.com.
The store is live and supported by Provis, with city and ZIP pages across the United States. The figures below are from the store's own site and the Provis project team, October 2026.
- 20+
- categories
- 10+
- brands
- 15+
- years trading
- 30-night
- sleep guarantee
waterbedbargains.com (opens in a new tab)After launch
Live, and open to change.
The store sells waterbeds across the United States, and offers free shipping, a 30-night sleep guarantee, financing and sales by phone. Provis has supported it since 2024, alongside the sister store, Air Bed Bargains.
On a phone it shows the phone number and the cart at the top, with the menu behind a button.
Provis has delivered 200+ projects since 2012, with a team of 25+ engineers, designers, QA and project leads.
Every Provis build comes with 24/7 monitoring and support after launch.
How every Provis project runs
- One project leadyour single point of contact
- A written weekly update and a demoof what was built that week
- A staging link and your repoyou see the work as it is built; the code goes straight into your repo
- QA before launchour QA team tests every feature
- Yours from day onecode repo, cloud account and domain in your company's name; our team joins as collaborators, and you can remove access at any time
- Our team works in India, on ISTUTC+5:30: 1.5 hours ahead of Dubai, 4.5 ahead of London (5.5 in winter), 9.5 ahead of New York (10.5 in winter)
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