Skip to content
Case study eCommerce development

How Provis added ad featuring to the WooCommerce store of Bike Market.

Bike Market is a South African online platform for buying, selling and renting bicycles. It wanted to feature ads on its website. Provis built the integration that lets the e-store feature ads, and added it to the existing WooCommerce site.

An illustrative Shop bicycles page in the Bike Market style: featured ads shown first with a Featured label, a Feature my ad panel and filters, with sample listings and prices
An illustrative Shop bicycles list on a phone: featured ads first, with sample listings and prices
Client: Bike MarketOnline bicycle sales and rentals, South Africa
Book a Discovery Call (opens in a new tab) Send us a message WhatsApp us (opens in a new tab)
What Provis delivered

A store that can now feature ads.

Ad featuring
on the store
Bike Market can now put chosen ads in front of visitors on its website
Existing site
kept, not replaced
The new feature was added to the site the client already had, so nothing was rebuilt
WooCommerce
on WordPress
The store stays on the same platform its team already knows

At a glance

  1. The need

    Bike Market wanted to feature ads on its website.

  2. What Provis built

    An integration that enables ad featuring on the e-store, added to the existing WooCommerce site.

  3. Today

    The feature was delivered as part of the store.

Client
Bike Market (BikeMarket.co.za)
Industry
Sports and outdoor: buying, selling and renting bicycles, with accessories and components
Market
South Africa
Platform
WooCommerce, on WordPress
Services
eCommerce development, a new feature added to an existing store
The situation

A bicycle marketplace that wanted to feature ads.

Bike Market is a South African online platform for buying, selling and renting bicycles. Its menu offers Sell your bicycle, Shop bicycles, Bicycle rentals, Accessories and Components, and its home page carries a "We buy bicycles" banner and a list of the latest pre-owned bicycles.

The client wanted to feature ads on its website. Provis built the integration that lets the e-store do this and added it to the existing WooCommerce site.

How a bicycle marketplace usually promotes an ad

  1. Listinga seller posts a bicycle or a rental
  2. Visibilityevery ad looks the same in the list
  3. No boosta seller cannot pay to be seen first
  4. Featured adchosen ads are shown first

A typical flow for marketplaces like this, not a record of this client.

Common problems, and how Provis fixes them

What usually slows an online bicycle marketplace down

Problems Provis often sees in projects like this, and how it fixes them.

  1. Every ad looks the same

    Good ads are lost in a long list, and sellers cannot stand out.

    What Provis builtFeatured ads

    Chosen ads are shown first, so sellers can stand out.

  2. A rebuild just to add a feature

    Starting again costs time and risks what already works.

    How Provis fixes itA feature added to the existing store

    The new feature fits into the current WooCommerce site, so nothing is rebuilt.

  3. Changes that break the store

    A new feature can clash with plugins and themes.

    How Provis fixes itTesting before launch

    The feature is tested with the live store set-up before it goes out.

How the work ran

A feature like this runs in four steps.

  1. Discovery and auditWe learn the business, look at what exists and agree what to build or fix
  2. Build or fixWe do the work in small steps and show progress as it goes
  3. Test and launchWe test on real phones and browsers, then go live with a rollback plan
  4. SupportAfter launch, 24/7 monitoring and support keeps it running

  • Existing store: we study how the site works today before we add anything.

  • The feature: built to fit the store, not to replace it.

  • Testing: checked on phones and browsers, and with the other add-ons on the site.

Feature work:

A new feature, not a rebuild.

Adding to a store is safer than starting again. We keep what works and add what is missing.

The current store stays in place.

The feature is tested before launch.

How Provis builds eCommerce stores
The feature

Featured ads, from the list to the seller.

Illustrative screens in the Bike Market style: every listing, price and name here is made up. Select one to enlarge it.

  • Illustrative featured bicycles: four ads in a grid, three with a Featured label, with sample prices

    Featured bicyclesShown first on the store

  • An illustrative Shop bicycles list sorted featured first, with sample listings and prices

    Featured firstAt the top of the list

  • An illustrative featured ad: the bicycle, its price and details, and a Contact the seller button

    A featured adMarked, so it stands out

  • An illustrative Feature your ad screen: 7, 14 or 30 days featured, and a Pay and feature button

    Feature an adThe seller picks how long

  • An illustrative My ads screen: one ad featured with days left, one live with a Feature this ad link, and one sold

    My adsWhat is featured, and for how long

Where it is today

Delivered as part of the store.

Bike Market runs on its existing WooCommerce store, with shop, rentals and sell-your-bicycle pages, and ad featuring added by Provis.

See it live:bikemarket.co.za (opens in a new tab)

After launch

After launch, how Provis works.

Featured ads are shown first, so the sellers who choose it stand out.

Provis builds every site and app to work on a phone, a tablet and a desktop.

Provis replies to every enquiry within two working days.

Every Provis build comes with 24/7 monitoring and support after launch.

How every Provis project runs

  • One project leadyour single point of contact
  • A written weekly update and a demoof what was built that week
  • A staging link and your repoyou see the work as it is built; the code goes straight into your repo
  • QA before launchour QA team tests every feature
  • Yours from day onecode repo, cloud account and domain in your company's name; our team joins as collaborators, and you can remove access at any time
  • Our team works in India, on ISTUTC+5:30: 1.5 hours ahead of Dubai, 4.5 ahead of London (5.5 in winter), 9.5 ahead of New York (10.5 in winter)
Start a conversation

Want a new feature on your WooCommerce store?

Tell us about your store and the feature you want to add. We will come back within two working days with an approach, a rough timeline and a rough cost range. No charge, no commitment.

Book a Discovery Call (opens in a new tab) WhatsApp us (opens in a new tab)

Send us a message

indicates a required field

Our team in India (IST) reads every message.