How Provis fixed, extended and sped up the course-selling website of a Delhi-based education business.
Skillzcafe sells online courses at different prices. Its website needed corrections, new pages, better SEO and strong performance scores for its marketing campaigns. Provis fixed the site, built the campaign pages and worked on search visibility and speed.
- Site fixes
- Campaign pages
- SEO
- Performance
Client: SkillzcafeOnline courses, DelhiA low-scoring site, with a goal of full marks.
- 30–40
- where the speed scores started
- A low score means pages load slowly, and visitors leave
- Aim: 100
- the client's target score
- The client wanted full marks on phone and on desktop.
- New pages
- for activities and campaigns
- Each yoga programme or event gets a page to send people to
At a glance
- Problem
The website needed corrections, new pages, SEO improvements and strong performance scores to support marketing campaigns.
- Solution
Provis fixed issues on the existing site, built new pages for activities and campaigns, improved the pages for search visibility and optimised performance.
- Result
The aim was a score of 100 on mobile and desktop. The scores started around 30 to 40.
- Client
- Skillzcafe, a Delhi-based education business
- Industry
- Education: online courses sold at different prices
- Market
- India
- Services
- eCommerce development, SEO, website performance, landing pages
- Status
- An older client, no longer active with Provis
A course shop that had to carry marketing campaigns.
Skillzcafe is an education website that sells online courses at different prices. Its client is a Delhi-based business owner.
The business ran marketing campaigns for activities such as yoga programmes and other events. For those, the site had to work properly, have a page for each activity, be easy to find in search and load fast on phones and on desktop.
How the Skillzcafe site stood before Provis
- Course sitesells online courses at different prices
- Site fixesthe site needed corrections
- Campaign pagesno page for each activity or event
- Speed scoresstarted around 30 to 40
How the site stood before the work, and what was missing.
Fix the site, build the pages, then make it fast.
The three jobs on the website, and what Provis did for each.
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Issues on the existing site
The website needed corrections before it could carry marketing campaigns.
What Provis builtFixes on the existing siteProvis fixed the issues on the existing website.
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No pages for activities and campaigns
Campaigns for activities such as yoga programmes and other events need a page to send people to.
What Provis builtNew pages for activities and campaignsProvis built new pages for the activities and campaigns, and supported the landing pages for them.
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Low performance scores and weak search visibility
The performance scores started around 30 to 40, and the client wanted 100 on mobile and on desktop to support its campaigns.
What Provis builtSEO improvements and performance workProvis improved the pages for search-engine visibility and optimised the website's performance.
How Provis approaches a website that has to carry campaigns.
- Discovery and auditProvis looks at what exists today, and agrees with you what to fix or build first
- Build or fixThe work is done in small pieces you can see and review as they land
- Test and launchEverything is checked on phones and desktops, and on real data, before it goes live
- SupportAfter launch Provis monitors, fixes and improves, around the clock
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Measure first: speed and search checks show what is slowing the site and what is hiding it from search.
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Fix and build: the existing pages are corrected, and each campaign gets a landing page of its own.
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Prove it: scores are checked again on phone and desktop after the changes, so the result is a number, not a guess.
Our approach:
Measure, fix, then measure again.
Speed and search work only counts if it shows up in the scores, so Provis checks before and after.
Every Provis build comes with 24/7 monitoring and support after launch.
How Provis builds eCommerce storesWhat learning on the site looks like.
Illustrative screens, designed in Skillzcafe's style; the real site is not shown here. The courses, names and scores are made up. Select one to enlarge it.
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HomePick up where you left off
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Course catalogueFind a course to enrol in
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Course playerOne lesson at a time
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QuizCheck what you learned
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Progress and certificatesFinished courses, earned
An older client, no longer active with Provis.
The work was done for an earlier project. There is no live link here.
Status
No longer an active client.
Skillzcafe is an older client and is no longer active with Provis, so Provis does not run or support the site today.
The work aimed at a score of 100 on mobile and on desktop, from a starting point of around 30 to 40.
Provis has delivered 200+ projects since 2012, with a team of 25+ engineers, designers, QA and project leads.
How every Provis project runs
- One project leadyour single point of contact
- A written weekly update and a demoof what was built that week
- A staging link and your repoyou see the work as it is built; the code goes straight into your repo
- QA before launchour QA team tests every feature
- Yours from day onecode repo, cloud account and domain in your company's name; our team joins as collaborators, and you can remove access at any time
- Our team works in India, on ISTUTC+5:30: 1.5 hours ahead of Dubai, 4.5 ahead of London (5.5 in winter), 9.5 ahead of New York (10.5 in winter)
Need a faster site that campaigns can rely on?
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